The Tempest By William Shakespeare - 1640 Words

Brown’s insistence that The Tempest is a play of steeped in ambivalence and contradictions is not entirely unfounded, however. Prospero himself is an extremely powerful magus whose power borders on the transcendent and divine; he is also a man obsessed with perfecting his â€Å"art† that, at times, can be base and wicked. He demonstrates compassion and generosity, yet his apathetic and sometimes contemptuous treatment of other characters raises questions about his moral sensibilities. Within the drama of the play, these paradoxes create a dynamic that highlights the contrast between Prospero and those who (seek to) foil him—Stephano, Trinculo, and Caliban—characters that Brown demarcates as â€Å"masterless† or â€Å"othered† (273). While he correctly identifies such instances of doubling, Brown conflates these binaries as markers of colonial discourse, the colonizer and the colonized, and entirely elides the binary of the noble and the nat ural. This dichotomy, which is staunchly embedded in the Renaissance conception of natural order—the great chain of being—is eminent throughout the play and integral to its thematic purpose of restoration and redemption. Brown’s failure to address the great chain of being in any capacity throughout his argument is indicative of his limited understanding of the historical context in which The Tempest was written and the corresponding philosophical ideology that informed Shakespeare’s manifold intentions. Great Chain of Being Intro Historical AccordingShow MoreRelatedThe Tempest By William Shakespeare1603 Words   |  7 PagesShakespeare’s play, The Tempest, power is manifested in several forms: the investigation of the power of love, the power of magic and illusion, or the power of nature. However, in The Tempest, power is most clearly defined as dominance. Throughout the play, there is a universal pursuit of dominance over other people, dominance over property, or dominance over cultural ideals. These pursuits of dominance are used in an attempt to further ones authority, and, ultimately, one’s life. In The Tempest, a motif ofRead MoreThe Tempest By William Shakespeare1705 Words   |  7 PagesLiterature Mr. Nath 5 December 2014 The Tempest Written between 1610 and 1611, The Tempest by William Shakespeare is the final play penned by the famous Bard. The play portrays the illusory struggle of power and conscience through the character of Prospero and his egocentric motives. Politically, the play can be seen as an analysis of important political issues relevant to that of oppression and imperialistic tendencies of the time. Artistically, The Tempest emphasizes the nature of art, more prominentlyRead MoreThe Tempest By William Shakespeare1351 Words   |  6 Pagescritique rank’s Shakespeare’s ‘The Tempest’ as one of the most preeminent and descriptive plays addressing the role of colonial power and conquest in literature. One of Shakespeare’s last plays, ‘The Tempest’ explores the direct parallel between the working proletariats and wealthy bourgeois. Therefore the focuses of this paper are the implications of hegemony and class alienation, the commoditization of human subc lasses, and the commonalities with â€Å"The Tempest† and Shakespeare’s life. The analysisRead MoreThe Tempest By William Shakespeare Essay1215 Words   |  5 PagesThe greatest playwright of English literature was William Shakespeare. His final play that he wrote alone was The Tempest, the story of how the former Duke of Milan, Prospero, returned to power after being exiled on an island for twelve years. While reading The Tempest, it is hard not to notice the ambivalence of the character of Prospero. Consequently, the character’s motivation and subsequent characteristics are solely defined by the reader. Typically, Prospero is seen as driven by either revengeRead MoreThe Tempest by William Shakespeare1042 Words   |  4 Pages William Shakespeare uses the events of the plot to present a theme of how a lust for power can drive actions. The specific settings of scenes help clarify the desires for power in the characters and how they plan to achieve them. The Tempest provides insight, through Prospero, into the question of how our decisions reveal our character. The Tempest is filled with examples of strong manipulation and how much is too much. The title of this play used both literally and metaphorically explains the overallRead MoreThe Tempest by William Shakespeare1858 Words   |  8 PagesWilliam Shakespeare’s The Tempest refines his portrayal of nature from the earlier play A Midsummer Night’s Dream. In A Midsummer Night’s Dream, nature is shown to be mysterious presence that blurs the lines between reality and illusion; it is a magical force that is unreachable and incomprehensible for human beings. A Midsummer Night’s Dream gives nature a mischievous, playful, dreamlike feel because in this play nature interferes for the sake of love. The Tempest breaks down the barrier that dividesRead MoreThe Tempest By William Shakespeare899 Words   |  4 PagesThe tempest by William Shakespeare is a story about a man named Prospero and his daughter Miranda. Within the story Prospero does almost everything for his daughter. Prospero takes one the mother’s role and finds Miranda a fiance. Telling her the truth about how they came about to end up on the island. Prospero protecting Miranda at all costs making sure nothing hurts her. The Attitude prospero has towards Miranda when compared to the attitude towards others. Thought some of the things he s doneRead MoreThe Tempest By William Shakespeare950 Words   |  4 PagesThe Tempest is a play that seems to be about a group of shipwrecked nobles, when in actuality it is a critique of the destructive effects of one group forcing its ideas on another. William Shakespeare wrote The Tempest in the early 1600’s, a time when England was beginning to assert itself as a superpower by colonizing other countries. In The Tempest Prospero is a callous character who mistreats Caliban, and as a result, Caliban becomes resentful and bitter, but unable to rule himself; ultimatelyRead MoreThe Tempest By William Shakespeare1446 Words   |  6 PagesThe Tempest is a play written by William Shakespeare around 1610 toward the end of his career as a poet and playwright. The Tempest fits in the genre of tragicomedy. The genre blends aspects of tragedy and romance together which are depicted in a humorous way. The Tempest is set on an island where its location is unspecified. The play finds Prospero and Miranda, ousted former Duke of Milan and his daughter, living in exile on an island with Caliban, its lone native inhabitant. Change affects theRead MoreThe Tempest By William Shakespeare2017 Words   |  9 PagesThe Tempest is one of Shakespeare’s most well-known plays, and as such, has been examined in many different ways by many different people. In the world of literature, there are a few different distinct styles of review that are used to examine works of literature, these are called schools of critique or critical lenses. All of these schools serve a purpose in examining different themes in a work depending on the work, and the tempest is no exception. The Tempest has many sub themes in the story

Entertaiment Youth Club - 3677 Words

MARKETING PLAN for entertaiment youth club I. Executive Summary This marketing plan was designed for a entertainment club , which is a small, cozy, family owned club specializing in authentic and traditional acoustic jazz music. In addition to the music and the upscale atmosphere, youth club’s offers a wide selection of alcoholic beverages and appetizers. This plan outlines in the following pages, a renewed vision and strategic focus of what it will take to run a successful and profitable entertainment youth club’s is one of the only clubs in the KL area to consistently offer live music six nights a week, which gives it a competitive advantage and leaves plenty of room for it to grow in this relatively small market.†¦show more content†¦As a result of this pay reduction, entertainers have been forced to pre-record part or all of their performances and eliminate musicians. In addition, the rise in popularity of Karaoke Bars has also negatively affected the amount of money spent to hire live musicians because hiring a DJ to entertain a club is cheaper than hiring a live band. And finally, many companies nationwide have reduced their general overall budgets in anticipation of the recession that seems imminent in our economy. 3. Political Forces There are no expected political influences or events that could affect the operation of youth club s at this time. 4. Legal and Regulatory Forces While each state s drinking age is considered a factor in the amount and type of business a club might receive, there are no current proceedings in the state legislature to change KL s legal drinking age from twenty-one years old.this club liquor license renewal is also critical to the success of the club. Other considerations which could affect youth club s future are the strict zoning laws, which is a small, quaint, business district situated right off of the Indian River intercoastal waterway and State Road 520. This type of historic area is typically difficult with regards to building permits and all of the various city codes that

A Belief Essay Free Essays

â€Å"I believe in God, the Father Almighty†¦Ã¢â‚¬  starts the famous Catholic prayer, the Apostle’s Creed. And this is how I will also start this paper. I am not a very religious person but I do believe in a Supreme Being, in God, in an invisible an invincible hand that has created everything there is in on earth. We will write a custom essay sample on A Belief Essay or any similar topic only for you Order Now This belief of mine is probably one of the most difficult things to prove since no one has ever actually seen this God I am pertaining to. However, a lot of people share my belief and a proof of this is the many religions and religious sects all over the world. The world kneels down and prays. Most of us pray for ourselves, our families, our relatives, our neighbors, even for people we do not know, and even for our enemies. We say our graces before and after meals; we close our eyes and talk to God before we rest for the night; and we blurt out God’s name when we are caught up in extremely tough situations. Why do we do these things? It’s as if prayers are our e-mails, text messages, or phone calls to the God we cannot see but can only feel. We believe that somebody out or up there actually will read through our messages and reply or someone will answer our calls to listen to our pleas and eventually grant our wishes and fulfill our dreams. Even for not-so-religious or not-so-spiritual people, a simple â€Å"Thank God! † or â€Å"Oh my God! † is already an indirect or subtle acknowledgment that indeed there is a God. But where is God? Is he a male? Is she a female? Who knows? What I know is that when I was a kid, my Mom would always warn me to be good because someone up there in heaven is watching over my actions. So I came to believe that God lives in the heavens, smiling every time I am obedient but frowning in times I am naughty. As I grew older, I knew about the church, the sacred place for worship. It is here where people honor and praise God. A united community gathers and celebrates God’s goodness. Prayers and songs of praise fill the air in glorifying God’s name. But still, no physical being comes down from heaven to join in the holy celebration. Now that I am much wiser, I am told that I can find God in my fellowmen – in my so-called brothers and sisters. God can actually be anyone from my Dad, to the cab driver, to my teacher, to a beggar, to a waiter, to whomever who does good deeds. God can be in disguise, in nameless faces, in unfamiliar places, in unexpected circumstances. Wherever happiness and goodness exist, God definitely exists. The Bible, which has existed since time immemorial, is a living proof of God’s divine existence. Just like us today, the earliest people have felt God’s presence in their lives. However, just like us as well, they only knew God as the creator, the Supreme Being, the higher one. Nobody knew God’s ways – how he/she looks, how he/she speaks, his/her mannerisms or hobbies, what have you. Except probably for films and TV shows that portray God either as an old man in a white shining robe or just plain white light, speaking in a mellow commanding voice, we know nothing of his/her true nature. What we know are the marvelous wondrous things God has done for us. I believe God knows what is best for each one of us that’s why we call him/her the great provider who gives us only the things – material or non-material, which we truly need. God is the hand that showers us with blessings. God is the light that guides every step or endeavor we take. God is the teacher who teaches us valuable lessons to learn in life. God is the kind heart that forgives all our shortcomings. God is the perfect epitome of how we should all live our lives. In my life, I always adhere to â€Å"To see is to believe. † But in the case of believing in God, not everything I do not see is unbelievable. I believe in God and will continue to do so. Why? Just simply call it faith. How to cite A Belief Essay, Essays

Verbal Fluency Memory In People Dementia †Myassignmenthelp.Com

Question: Discuss About The Verbal Fluency Memory In People Dementia? Answer: Introduction Culture heritage tourism is a branch of the tourism, oriented towards the cultural heritage of the place where the tourism is occurring. Cultural attraction plays a dynamic role in tourism at all the levels and across the world (Ashworth, Larkham, 2013). The nationwide trust for Historic Preservation in the US describes the heritage tourism as "Travelling to explore the places and activities that genuinely represent the stories and people of the past." Characteristics of the cultural tourism Cultural tourism supports in bringing understanding among the tourists of the various religions, social background, and culture (Canavan, 2016). Cultural tourism is a main force for peace, harmony, and understanding across the world. Cultural tourism inspires the co-operation between nations in the free interchange of tourists across the world. It acts a device which is used for the realization of mans aspirations in the quest of knowledge education, accepting as well as an understanding of the originality of cultures, education (Booth, 2014). The report talks about the tourism attraction Newcastle Art Gallery which is a cultural heritage place. It is a large and public art museum situated in Newcastle, New South Wales, Australia. The report shows the visitors experiences and cultural tourism attraction (Waterton, Watson, 2014). About Newcastle Art Gallery The country's initially reason assembled provincial display; Newcastle Art Gallery was opened by Queen Elizabeth II in March 1977. Dark Totem II, one of just two extensive figures at any point delivered by the late Australian craftsman, Brett Whiteley stands 11m high in the Gallery forecourt, and John Olsen's roof painting the ocean sun of 5 ringers 1964 is on changeless show inside. Later on, the collection of the gallery continues to grow with the support of the Newcastle Art Gallery Foundation (Refer Appendix 1.1). Description of the Newcastle Art Gallery cultural tourism attraction Newcastle Art Gallery is unique in Australia, this gallery is consists of the groups of the Australian art of any local gallery. This gallery is repeatedly selected as the individual local gallery in the state to host countrywide and traveling exhibitions. The popularity of the gallery is visible from the growing destination by the local, national and international visitors. The gallery is open from 10 am to 5 pm every Tuesday to Saturday for 365 days. This gallery is generally closed on the occasion of the Good Friday and Christmas Day (Thompson, 2015). This destination is becoming the attraction for the tourists the reason being this the Australia's oldest and most interesting place. The gallery is blended of the new and old architecture. This architecture attracts the tourist and they get to know more about the culture of the places. The gallery Hosts approximately 17 exhibitions per year. These exhibitions draw on the gallerys groups as well as the private and public collections of international and the national importance. These exhibitions attract the tourists towards the Newcastle Art Gallery (The City of Newcastle, 2017). The gallery also run some of the programmes that include the events workshops, guided tours lectures, and seminars. The exhibition that took place in the gallery includes some of the exhibitions which are free of charge and some special exhibitions that have an entry fee. The public events organized by the gallery are mostly free of cost. The Newcastle Art Gallery culture is an essential part of the social life of the gallery. The aim of the gallery is to encourage and support the gallery and the growth of the group of the art. There were more than 1,300 members who appear in the exhibition special events and preview comprises of the films and lectures. There are more than 140 members of the gallery foundation who raises the money and manages the investment of the funds in the art to enhance the support the growth of the gallery. Since its inception, the foundation has donated works of art in excess of $5.5 million (Museums Galleries of NSW, 2017). The images show the tourist of different places having different interests. The key artists of Newcastle art gallery include Authur Boyd, Grace Cossingtom-Smith, diving Boyd, Rupert Bunny, John Coburn, Donald Friend, Emily Kame Kgnwarreye, William Dobell, Margaret Olley, Margaret Preston, Brett Whiteley, Lloyd Rees (NEWCASTLE, Australia, 2017). These artists show the history and heritage through paintings. The paintings also reveal powerful stories of the people and the culture. With more than 6,100 works, the Newcastle ART gallery is home to the 2nd largest gathering in NSW. A tourist who appreciates the art and has the keen interest in the art will definitely like to visit the place like the Newcastle Art Gallery. Tourist attract towards the cultural heritage places the reason being they want to know about the different cultures of different countries (Medina, Brian, 2015). Description of the visitor visited the site The presence of the visitors at the place shows the popularity of the place and also shows how the cultural values play a vital role for the tourists. The people who visited the Newcastle Art gallery said that they came to know about the different people of different religions, of a different country (Trip Advisor, 2017). Each country maintains own cultural values according to the places. KouKla Oz a visitor shared the reviews for the place; he was quite surprised by The Phantom show, whose exhibition was there until 20th August 2017. He said the art was great and that too with the range of artists, he appreciated the collection that is maintained by the Newcastle art gallery. He shared his views about the cultural values he gets to know and also he found the friendly and helpful staff. Alice C, Armidale, from Australia, said that he found the art gallery peaceful and pleasing. The visitor visited the gallery in the hot afternoon and he she was pleased to spend few hours in the art gallery. He said that the gallery was interesting basically the ground floor that is the reason he visited most of the time on the ground floor which consists of the interesting artwork collection made by the local artists (Young, Tischler, Hulbert, Camic, 2015). The gallery was full of the different arts that include the great aboriginal art and some collections of the pottery and ceramics. On the other floor, there was an art exhibition of the John Olsen, the art collection was amazing and he enjoyed. The exhibition of John Olsen was full of the information. As it was the end of the school holidays, there was a workshop for the childrens. The children's took the participation which helped them to learn more information about the cultural heritage values. The workshop seems to be very a ttractive, fascinating and entertaining for the children. Alice notices a smart area especially for the childrens that appeared to be very popular because of the surrounded crowd. Alice will like to visit the place ones more and will recommend other to visit the place. The visitor's review throws light on how a child tries to execute the art. The gallery tries to organize different types of a workshop for the children's that attract the children's towards the art. The gallery conducts the contest among the childrens at the time of holidays; this contest motivates the children to perform well (Pelowski, Forster, Tinio, Scholl, Leder, 2017). The gallery members believe this brings out the actual talent of the childrens which helps them in identifying the future. The gallery tries to arrange the workshop at the time of the school holidays which make them see the crowd in the gallery. The participation of the number childrens also increases. The images show how the gallery is contributing to enhancing the skills, capabilities, information of the childrens about the art (Refer Appendix 1.2). One visitor who really appreciated the working and the activities of the Newcastle art gallery is Dianne Beevers; he said that the art gallery offers the superb programming of exhibitions drawing from a notable collection of the Japanese ceramics, and Australian art. The visitor enjoyed the current exhibition of the John Olsen which was conducted on the upper floor. Then the visitor showed the interest in the curated exhibitions of the contemporary art which attracts most of the crowd of the Newcastle art gallery. The ground floor exhibition takes contemporary textiles as its focus was on the longstanding interest in the region. The visitors noticed that all the exhibitions include the contribution of the international artists. This makes the gallery look versatile that engage the creatively curated. He said it is an art to be proud of. The experience of the tourists shows that they are happy to visit the place and they are going to recommend the place to other friends and family mem bers. These reviews describe the place and show how the place is becoming an attractive place for the people. The tourist gets to know about the cultural heritage of the Newcastle. This is the place for all the age group people that can be children, teenager, youth, and senior citizen. The place is informatics place for the tourist who wants to learn more about the cultural values of the country. The youth and teenagers enjoy the art and get the inspiration to choose their future in the same field. On the other hand, the children's also get to know what is art and how it appears. Definitely, the fact is that it gives the children a glimpse of the information. Description of interpretation of culture and/or heritage at the site The Newcastle art gallery shows the cultural or heritage through the attractive along with the creative art and sculpture. The art shows the culture and the heritage of the country and their peoples, this creates the harmony and peace among the people. A sculpture garden is a place at the site, a place for the tourist to relax and enjoy a collection of the local artists sculptures in an outdoor setting. This garden consists of the seven sulfurs from the assortment of the Margel Hinder, Akio Makigawa, GeorgeBaldessin, Vlase Nikoleski, Edward Milan, Clement Meadmore and Kathleen Shillam. Below is the image of the site where the sculptures are placed (Newcastle Art Gallery, 2017). Each of these sculptures talks about the different cultures. After visiting the site the culture and heritage can be interpreted from the gallery may vary according to the person to person. The gallery conducts a KILGOUR PRIZE competition in which the Australian can take part and they can win the prize of $50,000 for making the major figurative and portrait art (Newcastle Art Gallery, 2017). The prize should be given to the artist for the most outstanding work. The KILGOUR PRIZE 2017 started from 5th August but it ends on 15th October 2017. Currently, there is an exhibition on the THE FIGURE FEMININE. The Newcastle Art Gallery takes place from 5th August to 15th of October 2017. An exhibition presenting a selection of the female figurative and portrait works from the collection. This exhibition shows the culture or heritage value and makes the people aware of their cultural values (Newcastle Art Gallery, 2017). This attracts the tourist towards the heritage or culture place. At the site, there is a place which is known as the Smart Space. There is a dedicated space on the first floor of the gallery, which is developed by the audience team to emphasize the exhibition on display. Guests can attempt a workmanship making action or add to a collective craftsmanship making a venture that aggregates through the span of the presentation. In some cases, Smart Space highlights show-stoppers from the accumulation that complement the display somehow, maybe by recounting an expanded anecdote about a specific craftsman or topic (Newcastle Art Gallery, 2017). There is the presence of the extended educational captions or description on the walls and inviting future. This encourages the tourist to linger and learn more about the art. In the future, there will be many more exhibitions going to take place in the Newcastle Art Gallery. The upcoming exhibition includes PAINTING MEMORY: from the collection (28th October 2017- 28th January 2018), and EVERYTHING CHANGES: Tim Maguire 2000-2017 (18th November 2017 to 18th February 2018). These exhibitions reflect the culture and heritage values of the artist. The gallery members are very supportive who helps in conducting and arranging different exhibitions (Newcastle Art Gallery, 2017). The employees of the art gallery are talented and have skills that are the reason they are able to manage the gallery and the art placed in the gallery. At the time of the exhibitions, some employees also guide the tourist about the art. This shows the capabilities and the skills that the employees of the gallery have (Visitnsw.com., 2017). Evaluation Recommendations The Newcastle Art gallery is successful in attracting the tourist and plays a vital role in enhancing the knowledge about the culture and heritage. The visit and experience of the tourists towards the gallery show that they like to visit the place again and again. The exhibition, events, and workshops of the childrens attract the tourists and visitors towards the gallery. There were more than 1,300 people who visited the art gallery for its attractive and creative art. The number of tourists shows the popularity of the place. The gallery can attract more of the tourist by making the free entry in the exhibition and the events (Newcastle Art Gallery, 2017). Apart from this, the gallery can work on the infrastructure facilities; there should be more places where people can get to learn more about the art. There should be short courses along with the workshops for the childrens so that they can utilize their holidays in learning the art and sculptures. Conclusion The report throws the light on the culture and the heritage of the Newcastle Art Gallery. The report shows how the gallery manages and controls the activities of the exhibitions and the events. This is the place where most of the tourist get attracted because of the culture and heritage. The report shows the experiences of the people who visited the site, according to the reviews and experiences of the tourist the people will recommend the place. The people who visited the place noticed that the place is not only good for the youth but also for the childrens (Stone, Brough, 2014). The people who have the keen interest in the sculptures and art will definitely like to visit the place like the Newcastle art gallery, as it includes the art of both local and international artists. Later, the report talks about the interpretation of the culture and/or heritage at the site. References Ashworth, G., Larkham, P. (Eds.). (2013). Building a new heritage (RLE Tourism). Routledge. Booth, K. (2014). The democratization of art: A contextual approach. Visitor Studies, 17(2), 207-221. Canavan, B. (2016). Tourism culture: Nexus, characteristics, context and sustainability. Tourism Management, 53, 229-243. Medina, L., Brian, M. (2015). Architecture and Tourism Perception, Performance and Place. Museums Galleries of NSW. (2017). Newcastle Art Gallery. Viewed on 22nd September 2017 https://mgnsw.org.au/organisations/newcastle-art-gallery/ Newcastle Art Gallery. (2017). Exhibitions. Viewed on 22nd September 2017 https://www.nag.org.au/Exhibitions Newcastle Art Gallery. (2017). Future. Viewed on 22nd September 2017. https://www.nag.org.au/Exhibitions/Future Newcastle Art Gallery. (2017). KILGOUR PRIZE. Viewed on 22nd September 2017. https://www.nag.org.au/Exhibitions/KILGOUR-PRIZE Newcastle Art Gallery. (2017). Sculpture Garden. Viewed on 22nd September 2017. https://www.nag.org.au/Exhibitions/Sculpture-Garden Newcastle Art Gallery. (2017). Smart Space. Viewed on 22nd September 2017. https://nag.org.au/Exhibitions/Smart-Space Newcastle Art Gallery. (2017). THE FIGURE FEMININE. Viewed on 22nd September 2017. https://nag.org.au/Exhibitions/Current/THE-FIGURE-FEMININE NEWCASTLE, Australia. (2017). Newcastle Art Gallery. Viewed on 22nd September 2017. https://www.visitnewcastle.com.au/newcastle-art-gallery Pelowski, M., Forster, M., Tinio, P. P., Scholl, M., Leder, H. (2017). Beyond the Lab: An Examination of Key Factors Influencing Interaction With realand Museum-based Art. Psychology of Aesthetics, Creativity, and the Arts, 11(3), 245-264. Stone, P. G., Brough, D. (Eds.). (2014). Managing, Using, and Interpreting Hadrian's Wall as World Heritage. Springer. The City of Newcastle. (2017). Art Culture. Viewed on 22nd September 2017 https://www.newcastle.nsw.gov.au/Explore/Art-Culture Thompson, J. M. (Ed.). (2015). Manual of curatorship: a guide to museum practice. Routledge. Trip Advisor. (2017). Newcastle Art Gallery. Viewed on 22nd September 2017. https://www.tripadvisor.in/Attraction_Review-g255325-d3172440-Reviews-Newcastle_Art_Gallery-Newcastle_Greater_Newcastle_New_South_Wales.html Visitnsw.com. (2017). NEWCASTLE ART GALLERY NEWCASTLE. Viewed on 22nd September 2017 https://www.visitnsw.com/destinations/north-coast/newcastle-area/newcastle/attractions/newcastle-art-gallery Waterton, E., Watson, S. (2014). The semiotics of heritage tourism (Vol. 35). Channel View Publications. Young, R., Tischler, V., Hulbert, S., Camic, P. M. (2015). The impact of viewing and making art on verbal fluency and memory in people with dementia in an art gallery setting. Psychology of Aesthetics, Creativity, and the Arts, 9(4), 368.

Teradyne Corp the Jaguar Project Questions free essay sample

With the Jaguar project there was a large emphasis in defining processes, risk mitigation and scope. This was different in that the engineers had to fine some of the specifications instead of the traditional approach of working through issues and adding features as they go along. The similarity was in their development processes, even though there was a large emphasis defining the scope upfront the later part of development remained the same, especially in the software development processes. . What Impact did the project management tools have on the Jaguar project? The Jaguar project used several project management tools to track the progress of the project. A 3-point estimation was used to define best case, worst case and expected timeshares. The project also used a robust scheduling tool Primeval to help track the critical path at each point of the project. These tools had a large impact on the project. Some positive and some negative. We will write a custom essay sample on Teradyne Corp: the Jaguar Project Questions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Primeval was used to analyze the critical path, but the debate over whether it was accurate or not distracted from some of the real issues that were plaguing the project. 3. What lessons should Terabyte take away from the Jaguar project? There were many issues that Terabyte faced in the Jaguar project. The use of the project management tools were not fully implemented and were actually used as a LOL to push out deadlines especially in the software development section.There was also a large lack of training in the tools that resulted in improper use causing lack of support from the staff to use the tools. The company should implement a few process improvements meeting to find what worked well and what did not work. 4. Why do you think the software challenge was larger than anticipated for Terabyte? Software challenges were plaguing the Jaguar project from the beginning. In the experience with the legacy software. Added to that those developers were also irking on another project and had little to no time to spend on the Jaguar project.This cause immediate delays from the start of the project and resulted in further delays. I think that the software challenge was larger than expected because the risks were not fully defined. Also with software development it is important not to rush the development process. This can cause large amounts of bugs resulting in longer timeshares to fix them. I also think that the development team managers were not honest with them in defining the development processes and did not account for the potential risks that may arise.

Learn About Indias Seven Union Territories

Learn About India's Seven Union Territories India is the worlds second most populous country in the world and the country occupies most of the Indian subcontinent in southern Asia. It is the worlds largest democracy and is considered a developing nation. India is a federal republic and is broken down into 28 states and seven union territories. Indias 28 states have their own elected governments for local administration whereas the union territories are administrative divisions which are controlled directly by the federal government by an administrator or lieutenant-governor who is appointed by the President of India. The following is a list of Indias seven union territories organized by land area. Population numbers have been included for reference as have capitals for the territories which have one. Indias Union Territories 1) Andaman and Nicobar Islands Area: 3,185 square miles (8,249 sq km) Capital: Port Blair Population: 356,152 2) Delhi Area: 572 square miles (1,483 sq km) Capital: none Population: 13,850,507 3) Dadra and Nagar Haveli Area: 190 square miles (491 sq km) Capital: Silvassa Population: 220,490 4) Puducherry Area: 185 square miles (479 sq km) Capital: Puducherry Population: 974,345 5) Chandigarh Area: 44 square miles (114 sq km) Capital: Chandigarh Population: 900,635 6) Daman and Diu Area: 43 square miles (112 sq km) Capital: Daman Population: 158,204 7) Lakshadweep Area: 12 square miles (32 sq km) Capital: Kavaratti Population: 60,650 Reference Wikipedia. (7 June 2010). States and Territories of India - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/States_and_territories_of_India

Case Study Analysis Essay Example | Topics and Well Written Essays - 2000 words

Case Study Analysis - Essay Example The environment may range from tangible to intangible factors, humans to objects. However, for Tim’s case the influences are situational given the problems he sought to solve arose from non ideal situations. The situation in this case is low morale. Morale is a psychological attitude characterized by enthusiasm and energy to work. Workers in the club clearly have low morale. The second problem is the lack of adequate motivation from the employee’s environment namely the management and fellow employees. This is an analysis of the psychological ties motivation and morale has by examining the workplace discrepancies (Nelson, 2010). The first discrepancy in the organization is the conflict between the management and employees. The case study on â€Å"money is not always the best reward† points out that the first problem Tim encounters is that of employees on stress leave due to conflict with management. Barling (2005) holds that conflict may result in psychological s trains such as stress. Three employees out of seventy five on stress leave is an indication that the problem is spinning out of control. This also reflects that the organization lacks appropriate conflict resolution strategies. This discovery also implies the lack of confidence the employees have in the management. Tim further discovers that additional four employees had work related accidents. Further research further shows that psychological strain may increase accidents at the workplace (Barling, 2005). Logic dictates that the club should investigate the cause of these accidents, but instead they set up a compensation policy and left it at that. A second problem at the club is that employees receiving directives from many authorities such as the board of directors overstepping their boundaries and giving direct instructions to employees. The result of this is that the employees experience conflict of interest which may lead to psychological strain. This conflict of interest goes as far as interdepartmental conflicts in between the club employees. Seeing as the employees roles were not well defined, they were not sure which functions to perform and how to perform them. In summary, the company did not a have proper job description and specification outline. The company also lacks Human Resource guidelines and Operational policies to guide the running of the institution (Nelson, 2010). Tim’s solutions: Tim’s critical decisions utilize a few psychological perspectives. Establishing that the main problem the employees have is low morale and lack of motivation as the start. Tim then set out to solve this problem. The findings of Elton Mayo concur with Tim’s reluctance to prioritize monetary reward to in solving his problems. The Hawthorne studies reveal that human needs in all spheres of life are complex; therefore, they require more than material rewards. Essentially a sociological approach, the human relations approach, however, has some es sential psychological characteristics that reflect on the situation at the club. The first, vital aspect Mayo reflects on is that individuals like feeling a sense of autonomy at the wok place. As such, they prefer that the management consult them on issues that involve their work situation. Modern work perspectives view employees in an organization as key partners, a source of sustained competitive advantage

Consultancy Project for Novartis Saudi Arabia Dissertation

Consultancy Project for Novartis Saudi Arabia - Dissertation Example Related Literature 11 Saudization and the Private Sector 12 Saudization and Novartis Pharma Services 13 Saudi Work Values & Unemployment in the Private Sector 14 Addressing the Challenges of Saudization in Private Companies 16 Pharmacy Education & Practice in Saudi Arabia 17 Pharmacists Working as Medical Representatives 19 Medical Representatives at Novartis Pharma Services 21 Human Resource Management (HRM) in Saudi Arabia 23 HRM and Saudization 24 HRM Strategies on Recruiting Employees 25 Recruitment Strategies of Companies in Saudi Arabia 29 Al-Jomaih Bottling Plants 30 General Electric (GE) Energy Manufacturing Technology Center 30 The Saudi British Bank (SABB) 32 Chapter 3 – Project Proposal 33 Client Background and Issue 33 Project Types 34 Project Outline 34 Methodology and Timeframe 36 Risks 37 Key Contacts 37 Chapter 4 – Analysis & Evaluation of Issues 38 Research Design and Method 38 Pilot Survey 39 Limitations of the study 40 Participants in the study 41 Gro up 1: Saudi Pharmacists in the Government Sector 41 Group 2: Saudi Pharmacists in the Private Sector 43 Group 3: Saudi Pharmacy Students 43 Survey Results and Discussion 43 Research Findings: Saudi Pharmacists in the Government Sector 43 Research Findings: Saudi Pharmacists in the Private Sector 50 Research Findings: Saudi Pharmacy Students 56 Chapter 5 – Findings and Conclusion 61 â€Å"Medical Representatives are Being Paid Less† 61 â€Å"Government Work is a Good Training Ground for Pharmacits† 62 â€Å"Medical Representative Work is a Tough and Stressful Job 62 â€Å"Medical Representative is a Low Status Work† 63 â€Å"The Job is Easier in the Government† 64 Positive Response from the Stakeholders in the Survey 64 Saudi Pharmacists in the Government Sector 64 Saudi Pharmacists in the Private Sector...For this consultancy project, the company’s product manager, Dr. Adel Alohali outlined the challenges that were faced by the company in t he midst of Saudization program by the government. In response to its need to attract more Saudi pharmacists, Novartis provides its medical representatives with generous salaries, bonuses, and other incentives that are comparable to the benefits given for government jobs where most of Saudi pharmacists work. For instance, the company provides new cars, which medical representatives can own after four years and also get a new one after that. However, as Dr. Alohali explained, the company’s Human Resource team is still finding out ways to effectively recruit Saudi pharmacists to work in the company. Currently, Novartis Pharma Services employ a total of 89 pharmacists; 86 of them from foreign countries and only 3 are Saudi nationals. If possible, the company plans to eventually replace its workforce with more Saudi pharmacists in the next few years to drive in more sales for the company. Moreover, some benefits of Saudization of medical representative jobs at Novartis were also discussed during the consultation. The company saw the need to employ Saudi nationals because, as part of their experience and culture, purchasing department in government hospitals and Saudi doctors prefer to deal with Saudi pharmacists than foreign workers. Novartis believes that by employing Saudi pharmacists, they will be able to increase their competitive advantage against other pharmaceutical firms.

Land Registration Act Reforms Essay Example | Topics and Well Written Essays - 1500 words

Land Registration Act Reforms - Essay Example Previous to this act, the unregistered lands were regulated by the 1925 property legislation and the common law and equity rules. The creation of the 2002 Land Registration Act brings about a revolutionary change in the way conveyancing in Wales and England is carried on, and also to create a modern land registration system1. The primary aim of the Land Registration Act 2002 is to significantly reduce the amount of overriding interests which can potentially bind a registered title purchaser and replace most of them with entries which are registrable. 2. Registered Land Registered land refers to the land where the title of the land has been registered into the Land Registry and the objective is to make an registered entry of ownership of land and also of the third party which is involved into the registration process. The theory states the purchaser may not need to look other than into the register to make enquiries regarding the price of land purchased. In actual condition, if overri ding interests are applicable on a piece of land, which may happen even in case when the buyer is bound to the land and the name of purchaser appears nowhere into the register, then the purchaser needs to look far beyond the register. Registered land ownership is often more striking than the ownership of unregistered land.2 Wherever the title has been registered, they are bound to be ascertainable and registered from the register; however it is often subject to overriding interests. 3. Aspects of Overriding Interests Overriding interests are mainly the interests that are given for registered land which has not been registered and it binds the purchaser to the land. Overriding interests can be divided into two categories - the overriding on the first registrations (mentioned under LRA 2002 of s. 1) and the overriding registered disposition (mentioned under LRA 2002, s. 3). In both the schedules, similar categories of interests' terms are mentioned, although there are many restriction s within the scope of these interests. Overriding interests is applicable on short leases and it provides the right to people who are actually occupying the land,3 while it does not include mortgages of registered land or estates, the third parties which are registered against the estate and the short term lease which overrides minor interests. If the third party is overriding interests against the registered estate, then it automatically gets the right to bind the buyers. This can be compared to the legal interests, which is provided against unregistered title. If the third party does not override, then it becomes the minor interest which will bind the purchasers only in a condition when it is protected through some type of register entry (This is comparable to the land charges required for registration). It is stated by the mirror principle that until it affects the title, the legal use of the enjoyment of the land can never be complete and this means the category should be abolis hed or it should be significantly reduced. There are sometimes a number of interests which includes the legal and equitable interests which are not on the register and it binds the purchaser of the land, irrespective of the inconsistency of notice with the concept of title registration.4 Other related aspects of the proposals of overriding intere

Principles of Paediatric Nursing Practice | Case Study

Principles of Paediatric Nursing Practice | Case Study This essay will reflect on the principles of nursing practice in relation to my practice experience. A case study of a child and family I provided with care is presented in this essay and shall discuss how the care provided to the child and his family reflects the three principles of nursing applied during this episode of care. This shall demonstrate my knowledge of the principles of care based on evidence-based literature. In addition, the professional, legal and ethical frameworks that guide nursing will be explored. Furthermore, I will discuss the implications in relation to my future role as a child nurse highlighting my rationale behind the selected child and family. In this essay, I shall maintain confidentiality by using pseudonyms when referring to individuals and organisations involved in accordance with the Nursing and Midwifery code for professional practice (Nursing and Midwifery Council (NMC 2008). I will be using the name Andrew when referring to the patient. Principles of nursing practice involve eight statements published by the Royal College of Nursing (RCN 2012). These principles apply to all nursing staff and tell what the public can expect from nursing practice, whether they are patients, families, friends or carers of patient (Watterson et al 2012). According to RCN (2012) the principles of nursing practice were developed by patients, nurses and others involved in healthcare to put in place values that can be supported by everyone. This was introduced by the RCN incorporation with the NMC, Patient and Service Organisation and the Department of Health (DOH). They were put in place to show service users and their families what they are to expect from nursing practice regardless of whether the provider is a registered nurse, practitioner, nursing student or health care assistant (RCN 2010). The principles of nursing practice consist of eight principles which provide a dominant framework for achieving good quality nursing care and exce llent nursing’s involvement to improve healthcare outcomes and patient experiences (Manley et al 2011). These also explain how nurses must treat their patients with humanity and dignity, be responsible for care provided, manage risks, keep their knowledge and skills up to date, provide person centred care, communicate with their patients and work collaboratively with other health and social care professionals (Calkin 2010). The chief executive and general secretary of RCN highlighted how unique these principles are and how they bring the public together in one place and the expectations of nurses. He also pointed out how the principles have been designed to help patients, carers, nursing staff, organisations and decision-makers to know exactly what quality nursing care should look like (Carter 2010). The NMC Code of Professional Conduct encourages health care professionals to provide high standard care and all care givers are expected to work within its framework and guidelines (Dolan and Bolt 2008). The code of is a set of rules that all nurses and midwives should follow in order to provide good practice and it also reminds them of their professional responsibilities. The code highlights the behaviour, ethics and performance expected from nurses and midwives in United Kingdom. The main purpose of the code is to safeguard the well-being and safety of the public. According to the NMC Code care givers must respect everyone and treat them with dignity. It also encourages nurses to take special care when vulnerable people are concerned (Herman Miller 2012). The code is also used as a tool to see if a nurse or midwife is fit to practise when their fitness to practise is questioned (Goldsmith 2011).The code is used as a guide for daily practice for nurses and midwives. The NMC also has other standard, guidance and advice alongside the code that are used to support professional development. During my practice placement, I provided care to Andrew, a new born baby who was admitted to the ward I was placed. His mother took methadone while she was pregnant. Andrew was brought to the ward because he was presenting with some withdrawal symptoms such as diarrhoea and vomiting, fever, hyperactive reflexes, seizures and blotchy skin colouring. Doctors suspected neonatal abstinence syndrome (NAS) on Andrew. This occurs in newly born babies whose mothers abuse illegal or prescription drugs while pregnant. When the mother takes the drugs, the drugs will get passed through the placenta to the baby, this causes the unborn baby to be addicted to the drugs along with the mother. The baby will still be dependent on drugs whilst in the mother’s womb. After birth the baby will show some withdrawal symptoms because they will no longer be exposed to drugs (Vucinovic et al 2008). Andrew had severe symptoms which means he needed to be constantly monitored. Substance-using pregnant wome n represent a high-risk population; their substance-use has an impact on their own health and wellbeing as well as that of the developing foetus (Oikonen 2012). Babies born to a substance-using pregnant mother have high chances of developing withdrawal conditions in the immediate post-partum period; this is known as neonatal abstinence syndrome (NAS) Part of my role as a nursing student in that unit was to observe the principles of nursing practice to ensure patients and their families are fully informed and provided with help that they needed to make decisions about their children’s care. Andrew’s mother was still using methadone and was known to be very reluctant and disengaged with healthcare resources and needed to be prompted about Andrew’s needs during her presents on the ward. Sometimes she would leave the baby unattended without informing the nursing staff of her whereabouts. There were also some situations whereby Andrew’s mother was kept away from Andrew especially when she is under the influence of drugs. It was our duty to ensure safety is maintained at all times. I am going to be looking at how principles D, E and G were reflected on the care provided to Andrew and his family. Principle D states that nursing staff should provide and promote individualised care that enables patient centred approach. The patient centred approach is about looking at an individual’s personal preferences and concerns. This should include patients, families, service users and their carers and involve them in decisions and help them make informed choices about their treatment and care (National Institute for Health and Care Excellence (NICE 2012). In Andrew’s case family centred care was also provided. Family centred care aims to work with a child’s parents or guardians in order to effectively meet the child’s needs (Bowden el al 2011). According to HM Government (2004) on Every Child Matters, children will have the best outcomes through agencies working in partnership with families. The Children Act (2004) emphasises the need for all chi ldren’s services authorities in England to be aware of the importance of parents and other person’s, caring for children when trying to improve a child’s well-being. The benefit of partnership working needs to be communicated clearly to families and reinforced with positive practitioner’s attitudes, approaches and plans. Andrew’s mother was not always there for him, but the nursing staff made sure that she was regularly updated about Andrew’s condition and the treatment available for him. She was also reassured that there was a good family team which was ready to assist her whenever she needed help. Information concerning her own condition was also provided to her to enable her to get help and support that is tailored made for her. We were able to understand Andrew’s mother as an individual and show compassion and commitment in the provision of care as stated by the Chief Executive General Secretary of the RCN (RCN 2012). A care plan which looked at Andrews care needs was produced by the nurses. This helped all the nurses who cared for Andrew see what his individual needs were. This care plan promoted person centred care because it just looked at Andrew’s condition and what his needs were. NHS Commissioning Board encouraged all staff, nurses and midwives to embrace the values of nursing care and comply with the 6Cs. The 6 Cs where brought about by a strategy called Compassion in Practice introduced by the NHS Commissioning Board and DOH. These include caring, compassion, commitment, courage, competence and communication (Ford 2012). According to Chief Nursing Officer for England, the values are there to make sure nursing staff provide their patients with the best care with compassion and clinical skill (Cummings 2012). As a future child nurse, my first priority was Andrew. According to the safeguarding children, a person working in a sector where there is contact with children and/or their families has a duty to safeguard and promote the welfare of children. I and all the other nursing staff worked closely with each other and all multidisciplinary teams (MDT) involved in Andrew’s care to ensure care and treatment was delivered in high standards, communication was also maintained to allow continuous care across teams. This is stated in Principle G of the principles of nursing practice and in addition to this, the NMC (2008) expect nurses to refer patients to another practitioners when it is in the best interest of someone in their care. Andrew was referred to other professionals such as dietician to meet his nutritional needs, social worker to safeguard him and have access to other agencies that provide services to vulnerable children and physiotherapist. The physiotherapist was there because Andrew had Metatarsus Adductus which is a deformity of the feet. He was demonstrating and educating the mother about exercises she could give Andrew in order to help his feet. He also advised her to keep mobilising Andrew so that he can have the ability to move his limbs. Principle E states that all nurses should be at the centre of all communication. They should assess documents and report on treatment and care. They should sensitively and confidentially handle information, be able to effectively deal with complaints and should always report situations they are concerned about (RCN 2008). Effective communication was very much maintained when Andrew’s care was concerned and throughout the MDT. Andrew’s mother would always be updated when there was any change in Andrew’s health or care. She was informed about Andrew’s treatment and all other information such as referrals to other professionals regarding Andrew’s condition. During these episodes, there were some people visiting and some calling the ward claiming to be Andrew’s close relatives, they also requested some information about Andrew’s condition, but we could not provide them with any medical information because all the nursing staff were aware o f confidential issues. An element of education was also given to his mother because it seemed like she did not know a lot about Andrew’s condition. The nursing staff on the ward also maintained a record of Andrew’s mother’s movements and behaviour for Andrew’s safety. During my stay in this placement area, I had the opportunity to witness a MDT meeting. They held a case conference regarding Andrew’s welfare. The meeting was held because Andrew’s mother wanted to be transferred to a hospital closer to Andrew’s father in order to get some support. This meeting involved other professionals and agencies such as nurses, social workers, doctors, police, health visitors and the safeguarding children’s team. The agenda of the meeting was to decide on whether to transfer Andrew and his mother to fulfil her wish and also to share information concerning safeguarding and protecting the welfare of Andrew. Every child matters (2009) expresses how effective information sharing by professionals is essential to protecting and promoting the welfare of children. In this meeting I observed all participants contributing information regarding Andrew’s care. According to the United Nations Children’s Fund (UNICEF 2013), every ch ild in the UK has the right to be healthy. UNICEF works with families, communities and the government to protect the rights of children. It works with the government to ensure that laws and policies work in the best interest of children (UNICEF 2013). In this process Principle G was being applied, which states that all nurses and nursing staff should work collaboratively within their team and hand in hand with other professionals. They should make sure care and treatment provided for patients is co-ordinated and of high standard with the best possible outcome (RCN 2008). Principle G encourages collaborative practice, which is when different health care professionals work alongside each other in order to deliver the best quality of care. It lets health care professionals connect with other professionals who may have the skill achieve goals other professional cannot (World Health Organisation 2010). My rationale for choosing Andrew and his family as the subject of this essay was for me to reflect on his case. It was a very interesting experience which gave me an opportunity to carry out a research on matters of safeguarding children. I have acquired some knowledge and understanding about NAS and the issues around the care of children and the application of the principles of nursing practice. In this episode of care, I have learnt a lesson in situations that staff nurses need to be aware of when planning to deliver and develop patient care. I have also learnt that patient centred care is essential when carrying out my duties in my future role as a child nurse (Dougherty and Lister 2011). As a student nurse I am now aware of the importance of applying principles of nursing practice that help guide nursing staff to deliver good care. I also learnt to be understanding and non judgemental when it comes to patients and their families. Spouse et al (2008) highlighted the requirement of commitment to be an effective tool for nurses, in order to develop effective relationships with patients and their families and also being concerned about their well-being and best interests. She also expressed the importance of nurses’ availability and open to patients and avoiding distancing themselves from patients. This essay has explored three principles of nursing practice in relation to my practice placement experience. A case study of a patient and family provided with care has been discussed and professional, legal and ethical frameworks that underpin nursing practice have been provided. However, nurses should ensure that the principles of nursing practice are always observed in order to allow the delivery quality care. References Bowden V and Greenberg C (2011) Paediatric Nursing Procedures: Principles of Family-centred care Every Child Matters (2009) Change for children available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/257876/change-for-children.pdf (accessed on 26 March 2014) Ford S (2012) All NHS staff told to embrace nursing 6Cs (online) at http://www.nursingtimes.net/nursing-practice/clinical-zones/management/all-nhs-staff-told-to-embrace-nursings-6cs (accessed on 20 March 2014) HM Government (2004) Every Child Matters: Change for Children available at http://m.nottinghamcity.gov.uk/CHttpHandler.ashx?id=13383p=0 (accessed on 26 March 2014) Dougherty L and Lister S (2011) The Royal Marsden Hospital Manual of Clinical nursing Procedures 8th edition Wiley-Blackwell Manley K, Watts C, Cunningham G and Davies J (2011) Principles of Nursing Practice: development and implementation Nursing Standard 25 (27): 35-37 Nursing and Midwifery Council (2008) Code of Conduct of Professional Conduct: standards for conduct, performance and ethics NMC Oikonen JM, Montelpare WJ, Bertoldo L, Southon S and Persichino N (2012) The impact of clinical practice guideline on infants with neonatal abstinence syndrome British Journal of Midwifery 20 (7): 493-501 Royal College of Nursing (2012) The Principles Of Nursing Practice (online) at http://www.rcn.org.uk/development/practice/principles (accessed on 20 March 2014) Spouse J Cook M and Cox C (2008) Common Foundation Studies in Nursing 4thedition Churchill Livingstone Vucinovic M, Roje D and Vucinovic Z (2008) Maternal and neonatal effects of substance abuse during pregnancy: our ten year experience. Yonsei Medical Journal 49(5): 705-713. http://www.nice.org.uk/newsroom/pressreleases/PatientExperienceQSAndGuidance.jsp UNICEF (2013) Working for Children worldwide (online) at http://www.unicef.org.uk/ (accessed on 26 March 2014 Nursing Commissioning Board (2012) Compassion in Practice Nursing, Midwifery and Care Staff Our Vision and Strategy, Available at http://www.england.nhs.uk/wp-content/uploads/2012/12/compassion-in-practice.pdf (Accessed 13 March 2014) http://www.ncbi.nlm.nih.gov/pubmed/24435188 http://www.nlm.nih.gov/medlineplus/ency/articlej/007313.htm http://www.ncbi.nlm.nih.gov/pubmed/24435188 http://www.nmc-uk.org/Documents/Guidance/NMC-Guidance-on-professional-conduct-for-nursing-and-midwifery-students.PDF http://www.nursingtimes.net/nursing-practice/clinical-zones/management/new-set-of-principles-for-nursing-care-launched/5022099.article http://www.rcn.org.uk/__data/assets/pdf_file/0007/349549/003875.pdf http://www.rcn.org.uk/development/practice/principles#content http://m.nottinghamcity.gov.uk/CHttpHandler.ashx?id=13383p=0 HMGovernment(2004)Every Child Matters: Change for children.London: Department for Education and Skills, Available at http://www.infed.org/archives/gov_uk/every_child_matters.htm Page 1 of 9

Dance :: essays research papers

George Balanchine was born in St. Petersburg on Jan 22, 1904, into a very musical family and began studying the piano at age 5. He had a classical education in acting and dance training, beginning at age 9, from the Imperial Theater School in St. Petersburg. It was originally thought that young Georgi would become one of the Tsar's cadets, so it was with the thought that if things didn't work out at the ballet school he could always join the army. In fact, in his first year he was not at all thrilled by what he was learning. He only got to perform once in the Maryinsky Theater in such spectacles as The Sleeping Beauty that Balanchine became enamored of the theater. Balanchine was raised on the dance traditions of the classical Russian ballet established by Petipa. In spite of having all the best teachers and dancers in the world at the time Balanchine states that "Contrary to popular belief, ballet was not taken very seriously by the Russian public. It was an entertainment almost exclusively for the aristocracy, among whom there were perhaps only a few gentlemen who were not primarily interested in what the ballerinas were doing after the performance" (balletmet.com). This changed with the revolution. Ballet was banned for a period until the Minister of Education, Lunacharsky, a balletomane, persuaded the authorities to gradually reinstate ballet. Sometime between 1919 and 1921, while continuing to dance, Balanchine joined the Petrograd Conservatory of Music. There he studied piano and music theory, including composition, harmony, and counterpoint, for three years, and he began to compose music. He became a skilled conductor and pianist and often played for graduating student performances at the Imperial Russian Ballet School. He graduated from the Imperial Theater School with honors in 1921 at age 17 and joined the corps de ballet of the Maryinsky, by then renamed the State Theater of Opera and Ballet, and now the Kirov Ballet. Balanchine began to choreograph while still in his teens, creating his first work around 1920 or possibly earlier. It was called La Nuit, for himself and a female student, to the music of Anton Rubinstein. Another of his early duets, Enigma, danced in bare feet, was performed once at a benefit on the stage of the State Theater, as well as for some years thereafter, in both Petrograd and in the West. In 1923 he was able to form a small troupe, the Young Ballet, for which he composed several works in an experimental vein, but the authorities disapproved, and the performers were threatened with dismissal if they continued to participate.

Stride Toward Freedom

Identical Thought in â€Å"Patient† and â€Å"Topic of Cancer† Once I was exposed to reading â€Å"Patient† and â€Å"Topic of Cancer† I put myself in Christopher Hitchers and Rachel Reedier shoes and realized how humor, can be used in a horrendous situation. Not everyone may know what a cancer patient has to go through but as days go by everyone has been through a situation that cannot handle on his or her own. By reading these two articles, I automatically had a mental mage of what and how the narrator felt.In the article, â€Å"Patient†, Reedier is trying to lighten the mood by using humor throughout the whole article. Both articles have multiple similarities that have personal anecdotes that explain their life story. The articles are similar with Hitchers and Reedier with the use of tone in the â€Å"Patient† and â€Å"Topic of Cancer† through humor, images and horrible situations. Humor can be comical in many situations, but in th e â€Å"Patient† and â€Å"Topic of Cancer†, the authors indicate the reader that pain can be a wholesome situation.In the article, â€Å"Patient† a teenager was hit by a bus and later on was informed that her leg may need to be amputated. The author uses phrases saying, â€Å"l feel like I got hit by a bus† to show his expression on how he truly feels about this situation (Reedier 166). Hitchers, the author of the â€Å"Topic of Cancer† expresses humor throughout the article in ways of saying, â€Å"The chest hair that was once the toast of two continents hasn't yet wilted, but so much of it was shaved off for various hospital incisions that it's a rather patchy affair† (Hitchers 88).Hitchers is expressing how he has lost all of his hair, and he can still look at it in a humorous way (The Best American Essays). Reedier and Hitchers explain how situations like these can be engaged in many different ways. Anyone can take these essays as serio us as possible but can also take them as a humorous situation. As Reedier and Hitchers went through the essays, the narrator explained how they had struggled through their situation and still found positive attitude.Reedier uses a positive attitude by saying, â€Å"It is easy to be calm cause I cannot really have been run over by a bus† (Reedier 165). As horrible as the situation may sound the narrator makes it out to be not as bad is it seems to be. Hitchers explains how the situation needs to be in a positive way, â€Å"l sometimes wish I were suffering in a good cause, or risk my life for the good of others, instead of being a gravely endangered patient† (Hitchers 88). The narrator expresses how she would rather be suffering for a good reason instead of being in the hospital with cancer (The Best American Essays).Both of the articles prove that you can fight through any kind of injury or disease no matter how critical the situation can accrue. The narrator shows his faith by saying, â€Å"She would make the driver move that bus, but I can't see her† (Reedier 165). In the â€Å"Topic of Cancer† Hutchins shows, how he feels about his conditions and diagnoses with the quote, â€Å"To the dumb question â€Å"Why me? † the cosmos barely bothers to return the reply: â€Å"Why not? † (86). He is obviously looking at his illness as a positive outcome when many people look at it as their life is over (The Best American Essays).Even though cancer can kill someone and losing a leg can cause death, both of the narrators kept a positive attitude. Both of the narrators start out by asking themselves â€Å"why me†, as the articles continue the â€Å"Patient† goes on living a healthy life, but in the article â€Å"Topic of Cancer† he is still fighting for his life. There are similarities throughout the stories showing the way they feel, and showing their emotions through humor but in the end there is a differe nt outcome.

Memo to Bradley Stonefield Essays

Memo to Bradley Stonefield Essays Memo to Bradley Stonefield Essay Memo to Bradley Stonefield Essay Atwood and Allen Consulting , if an employee’s pay is usually $10.00 per hour, overtime pay would be at the rate of $15.00 per overtime hour. The same exceptions count as in the minimum wage law to also include commissioned sales people. 3. The third law is time off which has to do with the Family and Medical Leave Act. This is a federal law that requires employers to give covered employees up to 12 weeks of unpaid leave for qualifying

How Theories Obstruct Or Assist Practice Social Work Essays

How Theories Obstruct Or Assist Practice Social Work Essays How Theories Obstruct Or Assist Practice Social Work Essay How Theories Obstruct Or Assist Practice Social Work Essay A demand for Social Work Training is to guarantee that the instruction of theoretical cognition, accomplishments and values is based on [ pupils ] application to pattern ( NHS, 2002 p.3 ) . In response to the decease of babe Peter, the Social Work Taskforce published 15 recommendations including societal work grades necessitating a greater focal point on associating theory to pattern ( DCSF, 2009 p.18 ) . This increased accent between theory and pattern, will be considered in this essay, by discoursing if theories of human growing and development obstruct or help societal workers pattern. It is of import to recognize that there are a huge sum of human growing and development theories, which cover the life span, although one premise is that they merely relate to childhood. This essay, in sing how theories obstruct or assist pattern, will pull on those associating to working with older people. To clear up, this essay will utilize the word theory to intend both grand theories ( those borrowed from other subjects such as psychological science, sociology etc ) and middle scope theories ( those which combine the expansive theories with pattern experience ) ( Wilson et al, 2008 pp.106-107 ) . The history of societal work is helpful in understanding how theory became relevant for pattern. The 19th century industrial revolution impacted on the community constructions, which led to concerns over societal agitation and upset. These concerns influenced the growing of the societal scientific disciplines with the thought being to understand and alter society. Howe provinces, as new theories and accounts of human behavior were generated by psychologists, so new societal work theories and patterns arose ( Howe, 2009 p.17 ) . The Charity Organisation Society ( COS ) , founded in 1869, embraced the psychological theories in their charitable work. COS ab initio resisted any formal instruction for charity workers preferring supervising in the occupation. However, concerns over the criterion of staff and the impact of the occupation on them, together with the desire to be recognised as professionals in the societal field initiated them to put up formal societal work instruction ( Howe, 2009 ; Payne, 2005b ; Jones, 1996 p.191 ) . The value of learning human growing and development theories to societal work pupils is still recognised today in university classs. Teaching on theory is included in the instruction as it is seen to legalize societal work, giving the societal worker confidence, significance and understanding in their work without any contamination of tampering ( Jones, 1996 p.193 ) . The usage of theory helps the practician to experience that their positions are knowing and grounded ( Milner and OByrne, 2002 ) . Secker s research on societal workers pupils found that those who had a comprehendible apprehension of theory were more likely to be accessible and antiphonal with their service users, sharing their theoretical suggestions with the individual ( Howe, 2009 ; Payne, 2005a ) . Aboard this, is the professionalism a theoretical cognition gives to societal work ( Howe, 2009 ) . Thompson ( 2010 ) argues that other professionals and service users will be more confident in a societal worker who is able to show that their work is based on a theoretical model, therefore demoing accomplishments to grok and do sense of the service users state of affairs, instead than one who conjectures. Walker states, it is of import that societal workers have an apprehension of human development to work efficaciously with other subjects and to show a professional literacy commensurate with their position ( 2010, pp.xiv-xv ) . An illustration of this is a societal worker working within a Community Mental Health Team alongside Psychiatrists and Community Psychiatric Nurses who advocate the medical theoretical account and its accent on nosologies and remedies ( Parrish, 2010 p.10 ) . Working in this scene does non intend that the societal worker demands to disregard a psychosocia l position. To recommend for service users efficaciously, the societal worker demands to understand both the medical and psychosocial positions, as Parrish provinces it necessitate [ s ] the professional equivalent of being bilingual in being able to understand both positions at the same time ( Parrish, 2010 p.10 ) . In 1992, Hindmarsh s research on societal work alumnuss, showed that an apprehension of theory did supply the alumnuss with assurance. However, Hindmarsh argued that this assurance did non go on in pattern as alumnuss viewed the usage of theory as merely a tool to warrant their actions or supply answerability to their direction ( Payne, 2005a ) . Thompson argues that the professionalism of the societal worker is being impacted on by what he describes as managerialism ( 2010, p.51 ) . Thompson explains that authorities s budgeting tactics through performance indexs is forcing local authorities to run into marks. This is filtered down the direction construction, so that center directors are ordering what is required and should be implemented by societal workers, in order to accomplish the marks. Although societal workers are dedicated to the usage of theory in their pattern, managerialism has led to them missing professional assurance ( 2010 p.51 ) . It is argued that theory is excessively complicated and restricts spontaneousness, therefore it is unpointed for pattern. Alternatively a more realistic theoretical account of utilizing facts about the individual, an apprehension of the jurisprudence and practical accomplishments ( common sense ) is more effectual for societal work pattern ( Parrish, 2010 ; Walker and Crawford, 2010 ) . This position has been strongly argued against, as Coulshed provinces, theoryless pattern does non be ; we can non avoid looking for accounts to steer our actions, while research has shown that those bureaus which profess non to utilize theory offer a non job resolution, woolly and adrift service ( 1991, p.8 ) . Some theories become so familiar and accepted that they become incorporated into mundane life and linguistic communication, for illustration, Anna Freud s defense mechanism mechanisms and Daniel Levinson s mid-life crisis. By the fact that these theories become so socially recognized and em bedded into mundane linguistic communication ( described as informal theory ) , it is hard for a societal worker to avoid utilizing it in their pattern. Thompson argues, some kind of conceptual model ( and hence theory ) is therefore inevitable ( 2010, p.7 ) . Our ain life experience does non supply us with sufficient cognition to be able to assist others. It can do us to filtrate appraisals through our ain experience, which may be damaging but we could be incognizant of this. An advantage of holding a theoretical apprehension of human growing and development is that it gives us a broader position than our single life experience and balances decision-making ( Walker and Crawford, 2010 ) . Research has shown that societal workers have found it hard or are incognizant of how they apply theory to pattern ( Tanner and Harris, 2008 ; Smid and Van Krieken, 1984 ) . Therefore, work is a everyday procedure for societal workers if they do non hold an apprehension of theory ( Parton, 1996, p.92 ) . Social worker instruction is blamed for this trouble with universities either being excessively theoretical, or excessively practical, whichever accent taken, it consequences in doing theory and pattern appear as separate entities ( Smid and Van Krieken, 1984 ) . The different theoretical attacks to human growing and development can look confounding to the societal worker, as each emphasis different countries as a ground for the individual s state of affairs. An illustration of this is the procedure of ageing : a biological position is to concentrate on the physical impact of a individual turning older ; a psychological position nevertheless, will concentrate on the impairment of cognitive operation ; and eventually a sociological perceptual experience will look at the societal constructions and the older individual s topographic point in that construction. As Hughes provinces, The images created by the assorted theoretical positions biological, psychological, sociological, political-economic are per se different and create rather distinguishable images of the experience and societal status of older people ( Hughes, 1995 p.18 ) . Although each attack emphasises different countries, they all potentially provide something helpful and equal ly true ( Milner and OByrne, 2002 p.81 ) . With each attack supplying something utile in understanding the individual s state of affairs the societal worker needs to back up the service user in happening which 1 with be most helpful to utilize ( Milner and OByrne, 2002 ) . However, instead than seeing this confusion as a hinderance to societal work pattern, this is what is cardinal to societal work. It is what gives it its value and importance because it specialises in state of affairss where there are no known solutions ( Statham and Kearney cited in Howe, 2009 p.190 ) . It is the ability of the societal worker to pull together the assorted theoretical positions in order to fix a realistic and balanced attention program. There are development theories that are in direct struggle and/or dismiss each other such as Disengagement and Activity theories ( Hughes, 1995 ; Howe, 2009 ) . Disengagement Theory proposes that as person ages they of course disengage from certain societal functions and maps, which ensures continuity of the system and equilibrium between different societal groups ( Hughes, 1995 pp.25-26 ) . Disengagement was viewed as fulfilling for the older individual and supplying well-being, as it freed them from certain functions and maps that they no longer were able to carry through, such as retiring from work, thereby, assisting people to age good ( Hughes, 1995 ; Bond et Al, 2007 ) . Activity theory wholly opposes this thought and proposes that staying actively involved in the community, both physically and mentally, provided wellbeing and satisfaction for the individual ( Walker and Crawford, 2010 ) . Both theories provide definite account for the troubles in acquiring old. The activity / detachment argument has led to a figure of farther theories either seeking to decide the struggle, such as Gubrium s socio-environmental attack, or dispute one theory to back up the other, such as Cowgill s modernization attack ( Lynott and Lynott, 1996 ) . The practician s quandary is similar, should they aline themselves with one or ignore both theories. A danger for the societal worker is that s/he utilizations theory as a manner to detect the truth or ultimate solution for the individual ( Thompson, 2010, pp.11-12 ) . Lee argues against this, theoretical statements are the general rules that give rise to hypotheses, or bad facts ( 1985, p.22 ) . No individual or state of affairs is precisely the same which means neither can at that place be a cosmopolitan solution or theory to suit all ( Lees and Lees, 1975 ) . A postmodern position is that truth can non be found in one lone theory, alternatively a overplus of truths for a peculiar state of affairs can be found in utilizing multiple theories ( Milner and OByrne, 2002 ) . As Pease and Fook cited in Howe province, There are many positions and voices and it is now recognised that they all need to be heard if the complex nature of truth is to be established ( 2009, p.191 ) . Walker ( 2010 ) argues that a individual s growing and development can non be clarified by one theory. Parrish takes this farther by saying that if a societal worker s pattern were based on one theory it would turn out deplorably unequal ( 2010, p.6 ) . An alliance to one specific theoretical point of view can be unsafe, as the societal worker is unable to recognize of import issues that do non match with that peculiar point of view. For illustration Erikson s eight phases of development although helpful in understanding age related activities, has been criticised for its male, patriarchal stance in missing consciousness of other factors that can impact on development, such as gender, race, societal category etc. ( Thompson, 2010 ; Parrish, 2010 ) . This highlights the value of recognizing and critically analyzing a figure of theories in a state of affairs, instead than believing one is more superior to another. As Thompson illustrates, the brooding practician being a seamster cu tting the fabric of the cognition base to bring forth a closely trim solution to the pattern challenges being faced, instead than looking for a ready-made, off-the-rack solution ( 2010, p.16 ) . A societal worker may see mixing a figure of theories so to supply one combined theory, which Payne describes as eclecticism ( Thompson, 2010 and Payne, 2005a p.31 ) . Eclecticism has been criticised as an inexperient manner to utilize theory ( Payne, 2005a ) . Alternatively the current position is to take a critical, brooding attack, utilizing the individual s history, behavior and fortunes. Theories should be considered and weighed up as to their utility for each individual ( Adams et al, 2009 ; Thompson, 2010 ) . Using a scope of theories allows a multi-dimensional apprehension of state of affairss to develop and enables the restrictions of one position to be offset by the advantages of another ( Tanner and Harris, 2008 p.37 ) . By taking a critical and brooding attack to theory and pattern this can assist the societal worker make sense of the differences and dissensions between the assorted human growing and development theories ( Payne, 2005a ) . A critical and brooding attack, allows the societal worker to value and accept the assortment of theories applicable for a peculiar state of affairs ( Adams, 2009 ) . As Fook argues, critical and postmodern pattern hence involves a acknowledgment of different ways of knowing, in peculiar a automatic ability to prosecute with altering state of affairss ( 2002, p.44 ) . Harmonizing to Thompson ( 2010 ) , the chief important intent for using theory to pattern is that it defines our pattern. Misca provinces, cognition of human growing and development dramas an indispensable portion in measuring, planning and intervening in a successful, positive manner in people s lives ( 2009 p.116 ) . Fook describes utilizing theories, as our rational tools, instead than as regulation books as they assist and direct pattern ( 2002, p.69 ; Walker and Crawford, 2010 ) . This means that a theoretical cognition can supply a practician with the apprehension and account of a individual s behavior and state of affairs. Consideration of Bowlby s Attachment theory with aging and dementedness will be used to exemplify this. Bowlby stated that typically within the first 9 months of a individual s life, they develop an fond regard to their primary health professional . Ainsworth, working aboard Bowlby, extended fond regard theory. Through the Strange Situation tests, she proposed three types of fond regard behaviors: Anxious/Avoidant, Anxious/Resistant and Securely Attached ( Parrish, 2010 ) . Although Bowlby did non transport out any surveies on older people, he did reason that, attachment behavior continues to play a necessary function into maturity ( Browne and Shlosberg, 2006 p.135 ) . It has merely been since the late twentieth century, that Bowlby s fond regard theory has been applied throughout the human lifetime and in peculiar to dementia ( Bond et al, 2007 ) . Bowlby suggested that when grownups are ailing or under emphasis so attachment behavior is likely ( Browne and Shlosberg, 2006 ) . Miesen, an advocate for fond regard theory, researched the general behavior of people with dementedness. He likened a brainsick province of crying, cleaving and naming as being in Ainsworth s unusual state of affairs ( Bond et al, 2007 ) . Miesen researched parent arrested development which is when a individual with dementedness believes that his/her deceased parent is still alive. His survey concluded that dementedness triggers attachment behaviors ( Browne and Shlosberg, 2006 ) . De Vries and McChrystal province, Bowlby s fond regard theory has provided a conceptual and empirical model for analyzing some behaviors of people with dementedness and provided a agency of con struing them in footings of responses to loss ( 2010, p288 ) . A theoretical cognition besides provides solutions for attacks of intercession, to help the service user and enables the practician to expect future issues ( Parrish, 2010 ) . Continuing to utilize the above illustration, two new ways of working within an attachment theory model have late been developed to help working with people with dementedness: simulated presence therapy ( SPT ) and doll therapy ( Browne and Shlosberg, 2006 ) . The trouble for the societal worker is that separate theories can take to different attacks to pattern, so that the societal worker has to take which is the right 1 ( Walker and Crawford, 2010 ) . Milner and OBryne ( 2002 ) argue that the theory, which provides the greatest penetration and leads to an attack that meets the service user s aims, is the 1 to utilize. The job with this is who decides which is the theory that gives the greatest penetration, is it the societal worker or managerial/government determination. If it is the latter so it disempowers the societal worker. However, if it is the former it is dependent on the cognition base of the societal worker. Beckett and Taylor explain, Fortunately or unluckily, no theory about human life can of all time be wholly nonsubjective or value free ( 2010 p.4 ) . Human growing and development theories have been criticised for reflecting the dominant beliefs of the theoretician s society. As Thompson provinces, Theorising is by no means a pure activity, detached from the world of the societal and political universe ( 1995, p.32 ) . For illustration, Erikson, Levinson and Havighurst s theories on grownup phases of development have all been criticised This essay has noted some theories of human growing and development in aging. However, it is besides of import for a Social Worker in his/her pattern to admit that service users will hold their ain thoughts to explicate their fortunes and behavior. As Gubrium and Wallace explain, We find that theory is non something entirely engaged in by scientists. Rather, there seem to be two bing universes of theory in human experience, one engaged by those who live the experiences under consideration, and one organised by those who make it their professional concern consistently to analyze experience ( cited in Tanner and Harris, 2008 p.36 ) . Erickson emphasised the demand to look at a individual as an individual and hence, a societal worker in his/her pattern needs to take this into consideration, instead than seeking to acquire a theory to suit the individual s state of affairs ( Milner and OByrne, 2002 ) . It is of import for the societal worker to be cognizant of anti-oppressive pattern in sing a theoretical model by non taking into history the service user s positions. S/he needs to be cognizant of his/her professional power and besides the demand to authorise the service user in doing determinations and alterations ( McDonald, 2010 ; Thompson, 2010 ) . As shown, holding a theoretical apprehension of human growing and development can help societal work pattern by legalizing the work done, giving the societal worker assurance and supplying a model for the work. However, it is non the theoretical apprehension itself that hinders pattern but alternatively the application of the theory. Theory in pattern is hindered by managerialism, the danger of anti-oppressive pattern and restrictions of societal workers knowledge and experience.

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Psychology - Essay Example These children should be in school instead of working in a brothel and being abused by men and even women who are old enough to be their parents or grandparents. The deeply rooted and widespread sex tourism industry in Thailand is primarily to blame for the trafficking of women and children for the purpose of prostitution (2005 US Department of State Trafficking in Persons Report). The boom in the sex tourism industry creates a huge demand for sex workers, which encourages traffickers and even parents to allow their children to take part in the industry. In most cases, the parents are given substantial amount of money as advance payments for the â€Å"labor† of their children in the brothel. The advance payments are then considered as debts which must be paid within a period of time. Since Asian children, particularly those from Thailand believe in honoring the debts of their parents, these young children are forced to work as sex workers to pay off the debts of their parents. (US Department of State Human Rights Report (2005). Throughout the duration of their bondage in the brothel, these young women and children are made to serve as sex slaves and are made to take on as many as nine customers in a day (US Department of State Human Rights Report (2005). Almost all of these women and children who work as sex slaves use drugs to keep them going through the night. For them, they simply do not have any choice but to use drugs to keep their energy up and serve more customers. Young children who are forced to work as sex workers are especially at risk of serious injuries and even death due to the abuse. The use of drugs and continued sexual abuse is inhuman to say the least. Although a lot of people are aware that prostitution in rampant in many Asian countries especially in Thailand, most of these people turn a deaf ear. Why? First of all, these people are not really aware of the extent of the hardships that these women and children

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Internet Activities 9.1 and 10.2 Essay 1. What are the key benefits of implementing a supply chain solution such as SAP? The key benefits that any company would achieve from using systems typically like the SAP supply chain solutions include the following: †¢ A quicker response for changes occurring in the market †¢ Having higher margins than the competitors by saving on operational costs †¢ Transparency of information in the business which would lead to a smaller cash recover cycle †¢ Increased synchronization in the business and its operation. The business will be able to set it priorities in an organized fashion †¢ The ultimate result of using such systems would be an increase in the satisfaction of the customers as the system can provide for customization. †¢ The company will also be able to track and monitor the compliance of the company with the regulations in the markets it is operating in. In short the business is able to synchronize the supply of the company with the demand in the market, be more responsive to the changes in the market pertaining to price and supply/ demand fluctuations as well as have a reliable and efficient network which can monitor the supply chain 2. What are the likely challenges in implementing a supply chain solution? The biggest challenge faced by the company in implementing a supply chain solution is to integrate it with the existing business processes at the company. All business tend to be somewhat different in their operation and the business language, but when using a software solution for the supply chain, then the business processes relating to the supply chain activities have to be exactly the same as required by the software. Otherwise the business would have discrepancies existing between the supply chain activities and the supply chain reporting and records stored by the software. In this case the efficiency of the system and the process is sacrificed. Exercise 10. 2: 1. In what ways does Volkswagen’s website illustrate the characteristics of integrated marketing communications? The characteristics of an integrated marketing communication are that it is coherent, consistent, has continuity and is complementary. The website for Volkswagen shows that the different methods of communication like, getting a quote online, emailing the company, registering for a certified car, finding the nearest show room etc, all is integrated on the website and communicated to the customer. Similarly all the messages on the website about the uniqueness of the cars are not contradictory and therefore supporting consistency in communications. The WebPages are continues in their format and play on the same message again and again which is â€Å"when you are in a Volkswagen, it is in you†. The color scheming, the format of the WebPages and the messages and content displayed on the site supports each other and is complementary in nature 2. How does Volkswagen go beyond its own communications to create its unique identity? Volkswagen has been able to differentiate itself from its competitors by handing the design board over to the customer. Using the website the customers can design their own personalized VW and Beetle cars. This provides for extensive customization to the products. The company also invested in a transparent manufacturing plant in Dresden to show the customers how their automobiles are made. The company has also advanced in the RD function by inviting customers to come to the factory and design the car they want. This interactive and two way communication through the website as well as on location has enabled the country to establish its unique spirit while going beyond the scopes of an automobile manufacturer. References 1. SAP Supply Chain Benefits, available at: http://www.marketing-online.co.uk/ch8.pdf